The same post reads differently on every network. Different captions, different aspect ratios, different required fields. The job of a content editor is keeping all of that on one screen so you write the post once and ship it eight different ways.
You find out the video's too long for a Reel before you hit schedule, instead of the next morning when the post never went out. The Content Editor catches the platform's rules before the platform does, on the same screen as the caption. Caption overrides per network, crops per platform, and a rendered preview of each network as you write.
It just works because the editor knows what each platform needs.
Captions per network, crops per aspect ratio, required fields per provider, and a rendered preview of every channel as you write. Automatic, no setup.
One draft, eight versions
Override the main caption per network when the wording has to shift. LinkedIn long, X threaded, Pinterest searchable, all from the same source caption.
Crop once, publish anywhere
Upload one image and store separate crops per platform. The Reel ratio for Instagram, the square for Facebook, the vertical for TikTok, from the same source asset.
Caught before publish
Missing titles, oversized files, wrong aspect ratios, and video duration limits all surface on screen before you hit schedule. The post that would fail at 9am tomorrow gets fixed at the desk today.
What the post will look like
Side-by-side previews for X, Instagram, LinkedIn, Facebook, Threads, TikTok, YouTube, and Pinterest. Caption truncation, link cards, and Reel covers rendered where the platform shows them.
What each network actually needs
TikTok privacy and disclosures, YouTube categories and Made-for-Kids, Pinterest boards and links, Instagram product tags, and X Communities. All on the same screen as the caption.
Four ways out of the editor
Save as a draft, schedule for a date and time, publish now, or send the draft into internal or client review. The post record stays the same across all four.
One canonical caption with optional overrides for X, LinkedIn, YouTube, Instagram, Facebook, Threads, TikTok, and Pinterest. Emoji picker on every caption surface. Where a platform isn't overridden, the main caption is what ships.
Per-platform character count next to every caption, colour-coded as you approach each network's limit. Goes red when you cross it, so the post stops surprising you on publish day.
Workspace-level saved hashtag sets, searchable from a modal and bulk-inserted into any caption. Main captions, per-platform overrides, first comments, and thread messages all read from the same groups.
Stack thread messages with their own text and per-message media. Paste a Community URL when the post should publish into an X Community instead of the main feed.
Privacy levels pulled from TikTok creator info per account, comment / duet / stitch toggles, branded-content and brand-organic switches, AI-disclosure flag, video cover timestamp or photo cover index, and auto-add music for photo posts.
Long-form videos or Shorts from one draft. Privacy, category, license, Made-for-Kids, notify-subscribers, embeddable, tags, and a custom thumbnail upload (2MB max, non-Shorts only).
Reels, feed posts, and Stories from one composer. Collaborators, location IDs, user tags, alt text, Reel cover URLs, thumb offsets, and Share-to-Feed.
Click-to-tag products on the Instagram media preview. Tag position stored per media item, with the product name shown in the preview UI for reference.
Pick a board from the connected account, set the destination link, add alt text, and provide a video cover URL for video pins.
Auto-publish a first comment after the post lands, on Instagram, Facebook, and LinkedIn. Park the link, the extra hashtags, or the disclosures there instead of cluttering the caption.
Pick from the workspace media library directly inside the composer. Alt text, color tags, favourites, and used/unused filters carry over so you don't re-upload an asset that already lives there. Drag-drop upload and Google Drive import for new assets.
Upload one image and store separate crops keyed by media ID and platform. Aspect-ratio presets per network so a single source asset publishes correctly to all eight.
Side-by-side previews for X, Instagram, LinkedIn, Facebook, Threads, TikTok, YouTube, and Pinterest update as you write. Caption truncation, Facebook link cards, Pinterest board chips, and Reel covers render where each platform shows them.
Required fields, oversized files, wrong aspect ratios, and video duration limits surface as fixable errors before you hit schedule, not as a failed post the next morning.
Date and 15-minute time slots in the workspace timezone, autosaved drafts, send-now publishing, and approval handoff to direct, internal, client, or internal-then-client review. Same post record across all four.
The Content Editor drafts the post. The pages below cover what each network needs from there. Same post, eight different shapes.
A drafting surface for captions, media, platform-specific settings, previews, and the decision to save, schedule, publish now, or send for review. EziBreezy's Content Editor handles X, LinkedIn, YouTube, Instagram, Facebook, Threads, TikTok, and Pinterest from one screen, with per-platform overrides, per-platform crops, eight rendered previews, and pre-publish validation.
Write a main caption first. When a network needs different wording, override it for that platform. The override applies on that network and the main caption applies everywhere else. The Reels caption can be short, the LinkedIn caption can be long, the X caption can be a thread, all from the same draft.
Upload one image once. The cropper sets a different aspect ratio per platform, and crops are stored by media ID and platform so the same source asset publishes correctly to all eight networks. Reels vertical, Facebook square, Pinterest tall, no re-upload.
Required fields, oversized files, wrong aspect ratios, and video duration limits surface on screen before you schedule, so the post that would fail at 9am tomorrow gets fixed at the desk today.
Most failures are caught before you schedule. A platform can still reject a scheduled post later (account needs reauth, rate limit, the network's own outage). Failed posts land in failed-post recovery with the platform error and a retry path. Pre-publish validation handles the format checks; recovery handles what the platform tells us at publish time.
Stack thread messages with their own text and per-message media. Add a Community URL when the post should publish into an X Community instead of the main feed. The same draft can be a single post or a thread, depending on whether you've added thread messages.
Privacy levels pulled from TikTok creator info per account, comment / duet / stitch toggles, branded-content and brand-organic switches, AI-disclosure flag, video cover timestamp or photo cover index, and auto-add music for photo posts. Music attachment for video Reels and TikTok dance audio isn't supported here; that part still happens in the native app.
Long-form videos and Shorts both publish from the same draft. Privacy, category, license, Made-for-Kids, notify-subscribers, embeddable, and tags. Custom thumbnail upload (2MB max) is supported for non-Shorts; Shorts use a frame from the video.
Routing happens at draft time: direct, internal, client, or internal-then-client. The same draft moves into review without rebuilding the post in a separate tool. Internal reviewers see it inside the workspace; clients see it through a token link via client reviews, no account required.
Not as full saved templates. Hashtag Groups cover reusable hashtag sets across captions, but a full caption-library or post-shell template isn't shipped yet. The closest workaround is keeping a Workbench notepad of go-to opening lines and pasting them into a fresh draft.
Not as autocomplete. Mentions written in the caption are plain text, typed as the platform reads them (@username on X, for example), and the platform handles the linking when the post lands. Instagram and Facebook have a separate collaborators picker for tagging accounts on a post; that part is structured.
Not inside the editor itself. There's a free Instagram Caption Generator on the marketing site you can run without an account, then paste the result into the draft. AI rewrites inside the composer aren't shipped yet.
Check caption length per platform before you move the wording into a draft.
Generate caption ideas in the browser, then drop the chosen one into the content editor when you sign in.
Generate hashtag ideas, then save the sets you reuse as Hashtag Groups inside EziBreezy.
Pillars, Formats, Labels, and Hashtag Groups. The workspace vocabulary the content editor uses.
Workspace media library with alt text, color tags, favorites, used / unused filters. The content editor reads from it.
Plan the month in folders, pages, and a planning table. Graduate a row into a draft and the content editor opens.
The broader workflow around planning, composing, approving, scheduling, publishing, and retrying posts.