What is a social media content planner?
A social media content planner is the workspace where ideas, briefs, research, and campaign notes live before they reach the publishing calendar. It usually holds owners, due dates, status, and rough dates. Workbench is EziBreezy's version, kept in the same workspace as the drafts so the plan and the schedule don't disagree.
What does the Workbench actually do?
The Workbench is a planning workspace built from four section types: notepads for raw thinking, research notes for sources and media, planning tables for spreadsheet-style rows, and series builders for ordered launches. A page can stack any combination. Planning rows can link to a real draft and mirror its live status, dates, and assignees.
How is this different from planning in Notion or a Google Sheet?
Notion and Google Sheets are fine for planning, but they don't publish. The handover is where things drift: the sheet says one thing, the scheduler says another. In Workbench, a planning row can bind to a real draft, so its Status, Date Scheduled, Date Posted, and Assignees read from the post itself.
What does the planning table do?
It's the spreadsheet shape inside the workspace. Default columns are Topic, Linked content, Status, Date Scheduled, Date Posted, and Assignees. You can add custom text, select, multi-select, checkbox, date, person, and linked-draft columns. Sort, filter, and the linked rows keep mirroring the live posts.
Can I edit captions in the table cells?
Captions live on the post, not in the table. Open the linked draft from the row to write the caption and any per-platform overrides. The reasoning: a cell is the wrong shape for platform-specific caption work. Use the composer for the caption itself, the table for the columns around it.
How does a planning row turn into a real post?
Use the row's Linked content column to bind it to an active top-level draft from the same workspace. Once linked, the row reads the draft's workflow status, scheduled date, posted date, and assignees. Create the draft in the composer first, then link it from the table.
Does editing a row's status update the linked draft?
Not yet. Mirror runs draft to row only. The schedule is the source of truth, so the calendar and Board are where status moves through Idea, In Progress, Review, Approved, Scheduled, and Published. The planning row reflects whatever the draft says. If the team wants to push the other direction, that's the workaround: open the draft from the row.
What's the Series Builder for?
A series is for ideas that need to ship in order: a launch week, a tutorial run, a carousel rollout, a recurring weekly slot. The container holds a title, theme, and goal. Inside, child posts carry platforms, formats, captions, priority, due date, assignees, labels, and pillars. Drag children into the order they should ship.
How does research stay separate from drafts?
Research notes live in their own section and don't pretend to be posts. Each note can carry body text, URLs, a media gallery, priority, due date, assignees, pillars, formats, a campaign, labels, and an activity log. Status colours read To do gray, Doing amber, Done emerald, Archived slate, so a stuck note surfaces at a glance.
Can I add custom columns for pillars, formats, and priority?
Add a select column for any of those. Select options carry custom colours so the table reads at a glance. Custom columns are row-only metadata used for sort and filter; the post itself reads pillars and formats from the workspace taxonomy when you open the draft.
Does it work for one person, or only teams?
Both. A solo creator runs the planning table as a personal content queue and skips the assignees and approval status columns. A team adds owners, due dates, and the Review/Approved status values, and the activity log gives each item a paper trail.
Where does the rest of the schedule live?
Workbench is the planning surface. Once a row links to a draft, that post also lives on the calendar (date-first), the Board (workflow-first), and the composer (caption-first). Switching surfaces doesn't duplicate the post; it shows the same draft in the shape that fits the job.
Can I save a series as a template to reuse?
Not yet. Each series is built from scratch, and there's no clone-from-template or recurring series. The workaround for repeating formats is to keep a series container around as a planning shell and copy its child posts into a fresh draft when each round comes up.