What is the Social Inbox?
One place for the comments and DMs that come back at you on Instagram, Facebook, and Threads. Open a thread, see the conversation in order, see the post that triggered it, reply from your laptop. The phone stays in your pocket.
Which platforms are wired up today?
Instagram comments and DMs, Facebook page comments and DMs, and Threads comments. The other channels EziBreezy schedules to (LinkedIn, X, TikTok, YouTube, Pinterest) keep being scheduled and reported on, and we'll roll them into this inbox as their reply APIs come up.
Comments and DMs in the same place?
Same queue, same filters. There's a pill row at the top: All, Comments, DMs, Reviews, Mentions. Tick one to narrow the list. Reviews and Mentions appear when their channels are connected; today the active surfaces are comments and DMs on the three Meta platforms.
Can I use this as a social media customer service tool?
Yes. Plenty of teams run it that way: a customer DMs or comments, the thread lands in one queue, you reply from your laptop with text or media, leave an internal note so whoever picks it up next has the context, hand it to a teammate, and the whole exchange stays searchable. It is built for replying and engagement, not as a monitoring or social listening tool, so it watches the comments and messages that come back at your accounts rather than scanning the rest of the web for brand mentions.
How quickly do new comments and DMs show up?
The moment they happen. We subscribe to each platform when you connect it, and new comments and messages push straight into your queue. No refreshing, no five-minute delay, and the same comment doesn't show up twice.
Can I reply with media?
On Instagram and Facebook DMs, yes. The composer accepts an image, video, audio, or document and uploads before sending. Instagram has an annoying API rule: text and media can't go in the same message. The composer enforces that and tells you why instead of failing silently at send time.
What's the safety timer?
An optional five-second hold on outgoing replies. Toggle it on, hit send, watch the undo button count down. Useful if you've ever pasted the wrong link into the wrong DM and wanted those five seconds back. Off by default; the setting persists per browser.
Can I add notes for my team that the customer can't see?
Each thread has an Internal Notes tab. Type the context ("this one's the founder, escalate fast", "launch is Friday at 9"), and your team sees it the next time they open the thread. The platform never sees them, the customer never sees them. They live alongside the conversation and stay searchable.
What about hiding comments and moderation?
Per message: hide, unhide, delete. The action runs against the platform itself, not just your inbox view. Roles matter: viewers can read, editors and admins can act. Every change shows up in the workspace audit log so you can see who hid what and when.
What's the deal with the 24-hour reply window?
Meta closes Instagram and Facebook DM threads 24 hours after the customer's last message. The inbox watches the clock and shows you when a window's about to close, so you don't type out a reply only to have the platform reject it. Comments don't have this rule. Threads doesn't either.
Can comments be threaded properly?
Yes. Replies hang off the parent comment, indented, with a coloured rule down the side so an outgoing reply reads differently to an incoming one. Top-level comments group by date. DMs render as a single linear conversation because that's what the platform sends.
Can a teammate take over a thread?
Threads carry an assignedTo field plus colour-coded labels you define at the workspace level. Filter by account, by platform, by message type, by open vs all states, and search the visible threads by handle, preview, or content. There's a Mark All Read action up top that respects the filters you've already applied.
Posts I scheduled in EziBreezy show up in the conversation, right?
Right. If a comment lands on a post you scheduled here, the thread carries the original post next to the conversation: caption, media, the time it went out. On wide screens it sits in its own column to the right of the messages. On narrow screens it collapses into a banner at the top. The same posts you plan in the calendar and the composer are the ones the inbox attaches to.
Can AI agents triage the inbox for me?
Yes, through the MCP server. Reading scopes let an agent list threads, fetch messages, and pull stats. The riskier actions (reply, moderate, mark-read, retry) sit on a separate scope you have to grant deliberately, and they each need the agent to echo back the specific thread ID before the action runs. So a stray prompt that doesn't know your inbox can't act on it.