What Types Of Pinterest Posts Can You Publish?

The main Pinterest publishing formats are image Pins and video Pins. If your site has the right metadata, those Pins can also become rich Pins, and Pinterest's business tools reference broader formats like carousel and collection Pins in expanded workflows.

Short answer

For most organic publishing, the core Pinterest formats are image Pins and video Pins. Businesses can also create rich Pins that pull metadata from their site, and Pinterest's business tools reference broader formats like carousel and collection Pins in expanded workflows.

Start with image Pins and video Pins

Most Pinterest publishing decisions still begin with a simple choice: is this idea strongest as a static visual or as motion. Pinterest's creation flow supports both images and videos from desktop and mobile, which is enough for most organic content systems.

That is why the practical question is usually not how many formats exist in theory. It is which format gives the idea its clearest visual hook and the strongest click path.

Rich Pins add context from your site

If your website includes the right metadata, Pinterest can turn those Pins into rich Pins that automatically pull in extra information. Pinterest's business help specifically calls out article, recipe, and product rich Pins.

That matters for marketers because the Pin can carry more context without forcing you to manually rewrite everything every time the source page changes.

Pick formats by job, not by novelty

Use the simplest format that best matches the job. An evergreen blog post might work as an article-oriented Pin, a product launch may need stronger commerce cues, and a quick tutorial may land better as video.

The format should support the idea, the board, and the click destination. Once that is clear, scheduling becomes much easier because you are not forcing the asset into the wrong shape at the last minute.

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